More Than a Tagline: Your Small Friend, Indeed

What does that even mean, Your small friend, indeed®?

 

The tagline signifies a genuine connection with our customers. As Owner Gary Sharpe tells the story, it’s been around since the mid-1980s, when he saved up enough money to hire an advertising professional and a graphic artist to help develop company branding. And it’s been part of our logo ever since.

 

“The idea we wanted to convey, and still do, is that we are a small business that puts the customer first,” Gary says. “The concept worked and is still working.”

 

It’s more than a tagline; it’s a reminder of who we are, how we started and the kind of relationship we believe in building with every customer we serve.